13 Examples of Good Customer Service and What You Can Learn From Them (2023)

Give your best example of good customer service and what it taught you?

To help you offer the best customer service, we asked customer service managers and business leaders this question for their best examples and insights. From 24/7 customer support to going above and beyond expectations, there are several examples of great customer service that may serve as your template for delivering the best service to your customers.

Here are 13 examples these leaders cited as their best customer services experience and lessons:

  • 24/7 Customer Support
  • Imbibe Empathy into Your Approach
  • Take Ownership of Mistakes
  • Follow-up and Ensure Repair in Each Customer Relationship
  • Respond to Public Criticism With Solutions
  • Personalize Video Messages.
  • Invest in a System that Reduces the time Customers Wait on Calls
  • Listen and Give the Customer Center Stage.
  • Provide all the information the Customer Needs
  • De-Escalate Tensions With Angry Customers.
  • Provide Education On the Products
  • Bend the Rules Sometimes
  • Go Above and Beyond Expectations

24/7 Customer Support

One example of good customer service is having support available 24/7. For instance, you may have customers who only get to do focused work on their side business over the weekends. If you don’t have customer support available these days and they need help, it’s not going to be a pleasant experience for them. They’ll have to wait for you to be available on the next business day, but by then, they might have suffered losses (time and money).

Good customer service is thinking about what your customers need. It doesn’t mean that you have to work 24/7 yourself, but you need to establish a system that would allow your business to address customer concerns outside of regular office hours.

Stephen Light, Nolah Mattress

Imbibe Empathy into Your Approach

The one thing that sets a stellar customer experience aside from the rest is heartfelt empathy. Letting the customer know you feel their pain and are dedicated to coming up with the best solution instantly puts their mind at ease and more inclined to hear you out. You’re more likely to develop a strong bond towards the brand and remember their efforts long after the interaction is over. After careful reflection and identifying this common theme, we were able to implement the same approach within our customer service experience.

Harry Morton, Lower Street

13 Examples of Good Customer Service and What You Can Learn From Them (1)

Take Ownership of Mistakes

Good customer service is not just highlighting the positive aspects of the business and the products you offer. It also encompasses taking ownership of your mistakes that have caused significant trouble to the customers. When you encounter people complaining about your business, ensure you look into the situation and take proper actions. If your company is at fault, do not hesitate to apologize and correct the mistake or compensate the customers for the inconvenience.

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As a business owner, taking ownership has taught me to set aside my ego and admit that our business is not perfect. Through this, I have overcome many customer complaints and retained loyalty, as sincerely talking to people to fix their issues works better than starting an argument and being defensive.

Jake Smith, Absolute Reg

Follow-up and Ensure Repair in Each Customer Relationship

Great customer service means committing to a customer relationship with intentions to follow up and ensure repair. When our teams receive a call from a disappointed customer unsatisfied with one of our products, we must repair the customer relationship with as many follow-ups as needed. Commitment to every customer relationship separates good customer service performance from terrific performance. Each unsatisfied customer represents an opportunity to strengthen and reinforce customer loyalty with a business.

I ran our customer service department by myself for several months after launch to stress the importance of this strategy, following up and gathering feedback obsessively. Customers expect more personalized, high-quality management of their issues from the companies they support, so businesses must always put their best foot forward.

Zach Goldstein, Public Rec

13 Examples of Good Customer Service and What You Can Learn From Them (2)

Respond to Public Criticism With Solutions

My favorite example of great customer service is any time companies respond to criticism on public platforms. Many modern businesses have a customer service and marketing team that runs their social media. When disgruntled customers reach out on these platforms, many companies reply publicly and constructively. It brands them as businesses that are dependable and courteous to their customers. These companies almost always have large followings on social media and can even be a “trending topic” due to their discussions with customers.

This has taught me that providing great customer service can be advantageous for the customer and the business involved.

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David Aylor, David Aylor Law Offices

Personalize Video Messages

My best example of good customer service was a personalized video message that I received after making a first-time purchase. This was quite a large transaction, and took quite a bit of research and deliberation on my part before I finally committed. Not a day afterwards, I received a video message in my inbox from the founder of the company.

He addressed me by name, gave me more details about the company, and reminded me of the many successes that some of their past customers have been enjoying. Before signing off, he wished me well and kept the line of communication open in case I needed additional help or support. This message completely caught me off guard. It completely took care of any feelings of buyer’s remorse that I could have been feeling, and replaced them with unwavering confidence that I made the right choice. It must have taken no more than two or three minutes to film that video, but it stuck with me so well that I’ve been a repeat client of theirs for years since.

Aaron Gray, Agency 101

Invest in a System that Reduces the time Customers Wait on Calls

There are few things that give a customer more cause for frustration than being placed on a lengthy hold when trying to get in touch with your business. While a hold time of a few minutes is reasonable, some companies expect their customers to wait around for potentially hours for an agent to finally get to them. Depending on your business, the time of year and the number of agents you have available, long wait times may be unavoidable.

Many companies have implemented an option for customers to opt for placing their number in a queue and having an agent call them back, allowing the customer to hang up and go about their day. As a business owner, it is baffling to me that all businesses that are plagued with lengthy call wait times haven’t invested in this, as it is easily one of the greatest customer service improvements that a business can make. Even if it requires additional time and effort from your agents, the benefit to your customer base will be tenfold.

Anthony Martin, Choice Mutual

Listen and Give the Customer Center Stage

Early in my career I worked in customer service and was exposed to an array of different issues and problems from customers. I saw the good, the bad, and the ugly side of customers as well as customer service professionals. The best lesson I learned from these experiences was to listen first, listen second, and speak last.

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Many times I would witness bad customer service team members not letting a customer finish and cut them off, assuming they understood the entire problem. More times than not this would frustrate the customers and an effective solution could not be provided. Simply because the representative wasn’t patient enough to listen to the full issue. Just by slowing down and giving the customer center stage, a representative can alleviate 90% of the customer’s stress. Listening first, then asking a question to learn more was the key to my success in that role. Taking the extra time is always worth it.

Jeffrey Zhou, Fig Loans

Provide all the Information the Customer Needs

My best example of good customer service involves product knowledge and the ‘FAB’ formula. The ‘FAB’ mnemonic stands for “Features, Advantages, and Benefits,” and is used for an individual product to better remember its key features. For a customer who wanted a custom roof ladder for their campervan, one of our salespeople used the FAB formula to help them decide if an extender was necessary while going through products. We learned that customers prefer to have all the knowledge present in the FAB formula before they decide, and now that is one of our go-to sales techniques.

Kevin Callahan, Flatline Van Co.

De-Escalate Tensions With Angry Customers

My example is dealing with angry customers. Customers can get angry for a variety of reasons, and in all cases, something has gone wrong and you need to be the one to take responsibility for it. You need to be understanding and empathize with them to give reassurance that you’ll do your best to help them.

Listen to them. Don’t interrupt them when they are talking about what went wrong. They may appear aggressive or distressed sometimes in this step, but you need to see beyond their response and actually get to the root of the issue. Do not, however, accept threats or verbal abuse. There is a line of decency that must not be crossed.

Once you have remedied the situation, you must take the steps necessary to reduce any chances of the same situation happening again. Furthermore, call your customer back to ensure their satisfaction after the problem is resolved. This will show that you care about their experience and highly value your partnership.

Debbie Meeuws, Nature’s Arc Organic

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Provide Education on Your Products

One of the things I always liked and enjoyed is when the staff tries their best to educate you on certain topics, products, or services that they offer. As an enthusiastic customer, I want to know all the small details and fun stuff about the products I’m buying, so it feels amazing when the staff is committed to educating you about the things. This approach to customer service taught me how important it is to foster and maintain such relationships with customers, and it also helped me transfer this to my retail staff were a lot of our CBD/Hemp oil customers and enthusiasts like to learn more about the products and feel good when the staff is supportive.

Ian Kelly, NuLeaf Naturals

Bend the Rules Sometimes

Company policies are created to guide employees’ actions, but it doesn’t mean you can’t bend the rules and be creative. For me, businesses can deliver excellent customer service when they quit being by the book and start listening to their customers’ demands.

For instance, I have learned that some of our company policies are too ideal that we fail to factor in what people are experiencing in reality. We give financial advice based on our standards without considering that each customer has unique situations and may need different solutions to their problems. Because of this, we have informed our employees that our policies are not absolute. If they have good reasons, we encourage them to be brave enough to bend the rules to deliver exceptional service, ensure customer satisfaction, and boost employee morale.

Adam Garcia, The Stock Dork

13 Examples of Good Customer Service and What You Can Learn From Them (3)

Go Above and Beyond Expectations

Good customer service goes above and beyond a client’s expectations. For instance, instead of using pre-set template responses (that are often not great), the customer service rep writes a unique response and includes screenshots with arrows to make it easier for the client to solve their issue. Or, in some situations, it’s also great if they do a quick screen recording.

What I also love is when service reps say “I hope you had a good weekend” on Mondays, or “Enjoy your weekend” on Fridays instead of the usual “Thanks for reaching out” intros.

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Deian Isac, Service Provider Pro


What is a good example of good customer service? ›

What are some examples good customer service? In retail, examples good customer service include remembering and appreciating repeat customers, forging a local connection with shoppers, putting your product knowledge to good use, and more. Read on below to discover what you can do to level up your customer strategies.

Can you give me an example of where you experienced good customer service? ›

"When I worked for a retail clothing store, I delivered excellent customer service by placing online orders for customers who wanted to purchase products that weren't in stock at our location.

How do you answer good customer service examples? ›

Example answers

'For me, good customer service means constantly surprising the customer by exceeding their expectations. It means doing more than the bare minimum to keep the customer happy, and always being willing to go that extra mile to ensure their satisfaction.

What makes for great customer service * Your answer? ›

The key to good customer service is building good relationships with your customers. Thanking the customer and promoting a positive, helpful and friendly environment will ensure they leave with a great impression. A happy customer will return often and is likely to spend more.

What is one example of a good and one example of a services? ›

Goods are tangible items sold to customers, while services are tasks performed for the benefit of the recipients. Examples of goods are automobiles, appliances, and clothing. Examples of services are legal advice, house cleaning, and consulting services.

What are the 7 qualities of good customer service? ›

7 Must-Have Qualities of a Stellar Customer Service Rep
  • Problem-Solving Skills. The number one skill you need to excel in for good customer service is problem-solving. ...
  • Clear Communication. ...
  • Friendly Attitude. ...
  • Empathy. ...
  • Business Acumen. ...
  • Product/Service Knowledge. ...
  • Strong Time Management.

Can you think of some examples of good service? ›

To recap, this includes: Making sure you and your staff are knowledgeable about the products you sell. Being available for customer questions and responding promptly (even if it's negative feedback) Doing what you can to go above and beyond and make customers happy and feel special.

What is a good example of customer service interview question? ›

General and Common Customer Service Interview Questions

What does good customer service mean to you? What's the best customer service you've ever received? What do you consider to be the most important skills when providing customer service? How do you ensure you maintain good communication with every customer?

What are the 10 most common interview questions and answers? ›

10 most common interview questions and answers
  • Tell me about yourself.
  • What attracted you to our company?
  • Tell me about your strengths.
  • Tell me about your strengths.
  • Where do you see yourself in five years?
  • Tell me about a time where you encountered a business challenge?

What are the 3 most important things in customer service? ›

Essentially, the 3 important qualities of customer service center around three “p”s: professionalism, patience, and a “people-first” attitude. Although customer service varies from customer to customer, as long as you're following these guidelines, you're on the right track.

What is the most important part of good customer service? ›

Empathy. No list of good customer service skills is complete without empathy. Empathy is the ability to understand another person's emotions and to understand their point of view.

What does customer service mean to you in 20 words or less? ›

“Customer service means going above and beyond to keep the customer happy, whether that means answering any questions they have or resolving issues with a positive attitude. Customer satisfaction is the top priority, and hopefully creating loyal, returning customers.”

What are the 5 golden rules of good customer service? ›

5 Golden Rules of Customer Service
  • Customer service is everyone's job. Every contact with your clients is important. ...
  • Ask questions and listen to the answers. ...
  • Promise only what you can deliver, and then over deliver. ...
  • Know how to apologize. ...
  • Treat employees well.
11 May 2015

What are the 4 most important customer service elements? ›

The 4 most important elements of excellent customer service
  • Respond in a timely manner. ...
  • Respond knowledgeably. ...
  • Communicate with customers where they are. ...
  • Streamline your process.
17 Apr 2020

What are the 10 examples of services? ›

Examples of personal services include:
  • doctor's visits.
  • haircuts.
  • pedicures.
  • legal advice.
  • surgery.
  • house cleaning.
  • babysitting.
  • therapy sessions.

What are services give 3 examples? ›

A service is an "(intangible) act or use for which a consumer, firm, or government is willing to pay." Examples include work done by barbers, doctors, lawyers, mechanics, banks, insurance companies, and so on. Public services are those that society (nation state, fiscal union or region) as a whole pays for.

What are basic good and services? ›

Basic goods and services include food, health, housing, safety, waste management and education.

What are the 8 principles of customer service? ›

Here is a set of 8 principles of customer service for your business to abide by:
  • Be accessible.
  • Be prompt.
  • Be clear.
  • Be transparent.
  • Prioritize quality over quantity.
  • Provide the human touch.
  • Learn the ins and outs of your product/service.
  • Be ready to go the extra mile.
18 Jan 2021

What do you learn in customer service? ›

As a skill set, customer service entails several qualities like active listening, empathy, problem-solving and communication. Customer service is used in many jobs at every level. While traditionally you might think of customer care as a service from a business to a consumer, it is also applicable within a business.

What makes you a good customer? ›

Great Customers Want to be Self-sufficient

They need to be able to configure it and change it on the fly to meet their needs. These are the kinds of people who derive way more satisfaction from finding the answer to their question themselves and see it as a personal failure if they need to call someone for help.

What are 15 good interview questions? ›

50+ most common job interview questions
  • Tell me about yourself.
  • Walk me through your resume.
  • How did you hear about this position?
  • Why do you want to work at this company?
  • Why do you want this job?
  • Why should we hire you?
  • What can you bring to the company?
  • What are your greatest strengths?
2 Sept 2022

What are the 8 hardest interview questions and answers? ›

The most difficult interview questions (and answers)
  • What is your greatest weakness? Strengths-and-weaknesses interview questions are a given. ...
  • Why should we hire you? ...
  • What's something that you didn't like about your last job? ...
  • Why do you want this job? ...
  • How do you deal with conflict with a co-worker?

How do you give a 5 star customer service? ›

  1. 5 good customer service examples to provide great service. Respond as quickly as possible. Know your customers. Fix your mistakes. Listen to your customers. ...
  2. 3 ways to improve customer service. Deliver context-based support. Innovate the customer journey. Invest in human and automated service channels.
10 Oct 2022

What are the 4 main customer needs? ›

Most business ideas come from an entrepreneur spotting a need for a product or service. There are four main customer needs that an entrepreneur or small business must consider. These are price, quality, choice and convenience.

What are the 4 keys to customer service? ›

There are four key principles of good customer service: It's personalized, competent, convenient, and proactive. These factors have the biggest influence on the customer experience.

What is the most important skill in customer service? ›

Here are the top customer service skills your representatives need, according to data.
  1. Persuasive Speaking Skills. Think of the most persuasive speaker in your organisation. ...
  2. Empathy. ...
  3. Adaptability. ...
  4. Ability to Use Positive Language. ...
  5. Clear Communication Skills. ...
  6. Self-Control. ...
  7. Taking Responsibility. ...
  8. Patience.

What are the 5 values of great customer service? ›

When you demonstrate the values of accountability, optimism, authenticity, respect, trust, and communication, you can earn the loyalty of your customers. People choose brands that are a reflection of their values.

What are the 10 most common interview questions and answers in call center? ›

Our Best Call Center Interview Questions Are:
  • Tell me about yourself.
  • What do you like to do for fun?
  • How would your previous team/manager describe you?
  • Where do you see yourself in 5 years?
  • What enticed you to apply?
  • Why are you leaving your current role?
  • What are the key factors that make a call center successful?
27 Jan 2022

What are the 6 qualities a customer representative should have? ›

6 Essential Qualities of the Best Customer Service Reps
  • High emotional intelligence (EQ) ...
  • A positive attitude. ...
  • Flexibility and adaptability. ...
  • Clear communication skills. ...
  • Familiarity with (and passionate about) your products or services. ...
  • Problem-solving skills. ...
  • Conclusion.
5 Nov 2018

What are 3 things you do to promote great customer service? ›

Why great customer service is so important for a customer service representative
  1. Practice active listening.
  2. Learn to empathize with your customers.
  3. Use positive language.
  4. Improve your technical skills.
  5. Know your products and services.
  6. Look for common ground.

What are the 4 tips for making your customers happy? ›

How to Make Your Customers Happy
  • Below are 4 tips for making your customers happy.
  • Effective Communication. Be attentive; Listen to feedback and take notes to make sure you understand what your customer wants. ...
  • Take Responsibility. A successful entrepreneur ensures that every job is done the right. ...
  • Be Kind. ...
  • Be Consistent.
16 Aug 2013


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